In the marketing world, the experience is no guarantee that people are above making mistakes. There are many skilled marketers out there who are still doing things wrong unlike the pros from GGG Marketing – content services. Here are six silly content marketing errors that are so common most people you know are making them.
1. Writing Extremely Short Copy
Instant gratification seems to be the name of the game, which is why people are always advised to keep all of their content short and sweet. The problem with ridiculous short articles is they don’t offer much when it comes to information.
This is akin to offering someone an appetizer when they are hungry enough for a meal. If they are not satisfied by what you post, they will look elsewhere for what they need.
2. Your Content Is Not Unique
When you are creating content, it is your job to make sure that you put a unique spin on it. Whether you believe it or not, some people do not mind hearing the same information more than once as long as it is fed to them in an entirely different way. Sit down and focus on ideation before you begin writing. This will increase the chances of writing something people will find interesting and compelling.
3. Forgetting To Edit
Have you ever read something online and it seemed like it was written by someone who has yet to graduate from high school? This is terrible, especially if their goal is to convince someone that they are an expert in their niche. You must make it a point to check everything you write for spelling and grammar errors. Failing to do so means that people may not take you seriously beyond that point.
4. Creating Content For All
It is important for you to determine who you are speaking to when you are creating content. Knowing your audience is the key to writing marketing materials people will love. It does not make any sense to write things that cater to everyone if you are only offering products and services that are intended for a particular demographic. Pinpoint your audience before writing, and you will be far more successful.
5. Disabling Comments
This is a rookie mistake that people make all of the time. When you write content, you should always give people the opportunity to respond to it. While it may be tempting to disable commentary after receiving negative feedback, you should try your best to refrain. If people believe that you are trying to stifle them, they will no longer be interested in reading anything you have to offer.
The best way to deal with negative comments would be to answer them respectfully or delete them if they are far too abusive. You should not punish everyone by disabling comments as a whole.
6. Focusing On SEO
While good content can help with SEO, this should not be your sole focus when you are writing. You should not be so intent on boosting your ranking that you write content that is useless for human consumption. The best way to go about this would be to write quality content that makes good use of keywords and uses other SEO techniques. Balance is essential.
You do not want to continue making errors like these if you want to be seen as an expert in your niche. Cleaning up your content and avoiding these mistakes will make you more popular than ever. The more people like what you have to offer, the more successful you will be, and that should be your ultimate goal.